GRAHAM ALEXANDER
With a style that is both eclectic and signature, Graham Alexander's life has been dedicated to performing, composing and producing music from an early age. Graham's upbringing brought him an incredibly diverse palette of pop artists from Glenn Miller, Frank Sinatra and American folk music of the early 20th century, to Bob Dylan, The Beatles, Michael Jackson, and 2Pac Shakur. Born in a severely depressed post-industrial Camden, N.J., Graham's first guitar was picked from the garbage on account of not being able to afford one on his own. From that point, he and music of every kind became inseparable.
Having grown up with the birth and progression of the internet (and the vast media availability it granted the world), Graham never saw music as something that needed to be genre-based. As a songwriter, he preferred the freedom of writing what struck his mind as interesting at the moment rather than adhering to a trend. This fearless and rebellious attitude towards genre bending pushed him to produce and self release his first album in 2011 to rave reviews (quickly becoming a cult classic). Critics and fans alike lauded the album for its neo-retro sensibility coupling irresistibly catchy songs with organic and incredibly detailed production. Spotify's top 100 songs chosen by fans playlist even included the first single from the album "Biggest Fan" at #6 in its 2011 list. Shortly after, Graham Alexander with his band toured in support of the album, building the Graham Alexander brand one set of ears at a time.
In addition to his career as a solo artist, Graham's passion for performance was nurtured by his work on Broadway as an actor, musician, and musical director in various productions at the Neil Simon, Brooks Atkinson, and St James theaters in New York City. It was during his tenure in New York Cities' Broadway circuit that he began work on his sophomore album, Repeat Deceiver.
In 2012, after declining to sign his debut release to a record label, Graham sought to form his own record company and label to sign and release his sophomore follow-up album, Repeat Deceiver. Having purchased the Victrola, His Master's Voice, and Victor Talking Machine Co. labels, Graham acquired and reactivated Radio Corporation of America as the parent company of his newly rebooted Victor Talking Machine Label Group, returning it to the Camden, NJ area. In 2014, Graham merged his original companies' production and administration facilities with Radio Corporation of America and launched the recording division, Victor Talking Machine Co./Victor Talking Machine Label Group.
Victor Talking Machine Co. issued Graham’s sophomore release, Repeat Deceiver, on December 19, 2014 on the revived Victrola Label.
Graham Alexander & Co. helped launch Victor Records' new headquarters along with the next single from his Repeat Deceiver LP. The label headquarters contain the label offices, historic archives, and a live music venue in the Greater Philadelphia area. The Repeat Deceiver/Victor Talking Machine Co. press tour began in the fall of 2015 and in January of 2016, Graham Alexander was named SJ Magazine's Person to Watch.